Best Time to Post on Social Media in 2024 for Maximum Engagement

Social media management can significantly impact a brand’s success, with well-timed posts and creative visuals influencing consumer perception. It assists in successfully building and maintaining effective social media marketing strategies.

There are 5.17 billion total social media users globally in 2024. Social media offers many opportunities for businesses to grow. They can do better brand awareness, and increase their customer experiences, and sales.This data from this blog will help you to make your best social media calendar. 

Now let’s get into it.

Key Takeaways:

The constant activity on the internet makes it look like there is no perfect time on social media. However, there are time slots that are considered peak engagement time slots. These are generally from Tuesdays to Thursdays between 9 a.m. and 2 p.m. slightly varying the platform. 

Facebook is the most used platform for marketers with the most engagement times during mid-morning on weekdays.

Instagram is the second with peak engagement times on weekdays. The ideal time is between 10 a.m and 2 p.m, Tuesdays and Wednesdays will be 4 p.m. 

LinkedIn is a professional connectivity platform. It most likely to have high engagements during mid-day on weekdays. Particularly on Tuesdays and Wednesdays from 10 a.m. to noon.

TikTok is a popular platform and has major engagement on weekdays. It has peak engagements on Tuesdays and Fridays from 4 p. To 6 p.m. Moreover, its peak time is in the mid-morning. The time is from 9 to 11 a.m. on Wednesdays and Thursdays. 

When is the Best time to post on social media? 

First, let’s see what times are best to post on social media overall.

  • Mondays from 11 am  to noon 
  • Tuesdays from 10 am to 2 pm and 3 to 4 pm
  • Wednesdays from 9 am to 3 pm
  • Thursdays from 9 am to 2 pm
  • Fridays from 10 to 11 am

The best days to post are Tuesday, Wednesday and Thursday. However, the worst days are Sundays.

Each social media has its own benefit which depends on your goals, content type campaigns and target audience. You should revise your social media goals to improve your engagement. While you understand each social media network individually, the highest times of engagement are Tuesdays till Thursdays between 9 a.m. and 2 p.m. Midweek mornings are successful times across social media platforms. 

Best time to post on Social Media in the UK 

It is crucial to know your target audience and region. The time to post can vary according to the location. The best times to post on social media are Tuesdays and Thursdays overall between 9 a.m. and 2 p.m. Weekdays mornings are the preferred to post across many social media platforms in the UK. If your target is to post on Pinterest or TikTok, afternoons are the best and receive high engagement. It is important to remember the industry, goals and content can play an important role in the best time to post for your businesses. 

Best Posting Time on Facebook

It is true, that Facebook is still the most used platform by the marketer globally at 89%.  The monthly active users are approximately 3.05 billion. Here are the best times to post on Facebook:

  • Mondays from 9 am to noon
  • Tuesdays from 9 am to 5 pm
  • Wednesdays from 9 am to 5 pm
  • Thursdays from 8 am to 5 pm
  • Fridays from 9 to 11 am

On Facebook, the best days to post are Monday to Thursday and the worst day is Sunday. Sunday is the worst day because many users don’t use social media for work or business purposes. Most users go on outings or relax during the day and only use phones for entertainment purposes. 

Moreover, the optimal send times for Facebook are Monday to Friday from 9 am to 2 pm. Most of the users take time to use Facebook for marketplace and other features. 

Right time to post on Instagram 

Instagram is also the second most used platform after Facebook because it is handy and popular. It offers marketers the highest ROI at 29%. E-commerce is evolving over time and offers frictionless experiences to Instagram users. The competition between short videos continues to heat up. This is because Instagram reels get more engagement and reach like TikTok.

Here are the best times to post on Instagram:

  • Mondays from 11 am to 2 pm
  • Tuesdays from 10 am to 4 pm
  • Wednesdays from 9 am to 4 pm
  • Thursdays from 9 am to 2 pm
  • Fridays at 11 am

The best days are Tuesdays, Wednesdays and Thursdays to post on Instagram. At the same time, the worst days are Sundays on Instagram just like Facebook. 

social media 2024

Perfect Time to Post on LinkedIn

LinkedIn engagement times are according to the general business hours as it is a professional social platform. High engagement hours are from midday till workday hours. Most businesses don’t focus on the weekend because of the low engagement results.

LinkedIn content is around professional career growth and thought leadership. Understandably, most of the users engage with the content during their working hours. LinkedIn is more of a 

Job board and networking platform. LinkedIn is best for business networking and gaining more  B2B clients.

Here are the best times to post on Linkedin:

  • Tuesdays and Wednesdays from 10 am to 5 pm
  • Thursdays at 10 am
  • The best days are Tuesdays to Thursdays and the worst days are Saturday and Sunday. 

Pinterest Posting

Pinterest is the best platform for visual search engines. Users go to research and find DIY projects and products. Product marketing can be best leveraged by Pinterest. 

The best time to post on Pinterest is:

  • Tuesdays through Fridays at 1 am
  • Thursdays at 3 am
  • The best days are weekdays and the worst are weekends. 

The best time to post on TikTok

The youngest digital platform is TikTok as it has over 1.5 billion active users globally. As TikTok trends change quickly, it is also important to know how the trends start and influence. Once you understand the app closely then you can create the best strategy. Here are the best times to post on TikTok:

  • Tuesdays from 4 to 6 pm
  • Wednesdays from 9 to 11 am, and 2 to 6 pm
  • Thursdays from 9 to 11 am and 2 to 6 pm
  • Fridays from 4 to 6 pm

The best days to post are Wednesdays and Thursdays and the worst day is Sundays. 

Final Thoughts

We all know that businesses want to sell their products or services in a competitive market. Social media marketers can plan content efficiently if they have the right strategy. We at Softech Systems provide the best social media marketing services across the UK. We not only provide social media services but a complete package of digital marketing services.

Our social media marketers do understand the trends of all the social media platforms. It is advisable to follow the given time to post on social media platforms. However, trying and posting can give you better results. After posting consistently, you will get to know which time is better for your brand on a particular social media platform. Our expert team is here to help you out with all these different marketing and content strategies. 

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